In an era where technology intertwines seamlessly with our daily lives, smart cars have become a prominent feature on our roads. These vehicles, equipped with advanced sensors and connectivity, offer numerous benefits, from enhanced safety features to more efficient navigation. However, beneath the shiny exterior of these modern marvels lies a growing concern: the extensive data collection practices that these smart cars engage in. In this article, we’ll delve into the privacy issues surrounding smart cars, the data they collect, and what you can do to protect your personal information.

The Extent of Data Collection

Smart cars are not just means of transportation but rolling data collectors. A recent study by ExpressVPN reveals that nearly every car manufacturer gathers a wealth of information about its drivers. What’s even more concerning from the study is that a staggering 84% of these manufacturers proceed to share or sell this data to various third parties. This data can include sensitive categories like biometric information, location data, personal details, and even sexual orientation.

Such extensive data collection raises a multitude of concerns. It’s not just about where you’re going but also about what you do in your car, how you drive, and who you are. This data can be a goldmine for advertisers, insurers, and other entities interested in profiling and targeting individuals. The lack of transparency in these practices, combined with the potential for misuse, is a troubling issue that requires immediate attention.

Tools for Awareness and Analysis

To address these concerns, companies like Privacy4Cars have stepped in to help consumers understand the extent of data collection by their vehicles. Privacy4Cars, a U.S.-based automotive company, introduced the Vehicle Privacy Report tool earlier this year. This tool empowers car owners to gain insights into the data their smart cars collect and share.

Additionally, the study analyzed the most popular cars in the U.S., revealing just how much information they collect. This transparency is essential in empowering consumers to make informed decisions regarding their privacy.

Taking Control of Your Smart Car Data

Until clearer regulations on car data privacy are established, it’s essential for smart car owners to take proactive steps to safeguard their personal information. Here are some practical suggestions to help you protect your privacy:

  1. Opt-Out of Data Sharing: Check if your smart car allows you to opt out of data sharing with manufacturers and third parties. Explore your vehicle’s settings to control what information is being collected and transmitted.
  2. Behavioral Advertising: Disable behavioral advertising in your car’s settings. This will help prevent advertisers from targeting you based on your driving habits and preferences.
  3. Use a Privacy-Focused VPN: When connecting to your car’s Wi-Fi hotspot, consider using a privacy-focused Virtual Private Network. A VPN encrypts your internet connection and helps protect your data from prying eyes.
  4. Regularly Update Your Vehicle Software: Manufacturers often release software updates that address security and privacy concerns. Make sure to keep your smart car’s software up to date to benefit from improved privacy features.


Smart cars have revolutionized the way we experience driving, offering a plethora of conveniences and safety features. However, the extensive data collection practices raise serious privacy concerns. The onus is on both car manufacturers and regulatory bodies to establish clear guidelines and regulations to protect consumers’ data and privacy. In the meantime, as a smart car owner, it’s crucial to be proactive in safeguarding your personal information. The road to ensuring smart car data privacy may be long, but by taking these steps, you can drive with more confidence in your data security.


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